practis architecture + design
Branding
From Spring 2023 - Spring 2024 we had the honor of working with Tracie Ashe + Julie Babin to overhaul their firm – facilitating everything from a rename to a complete new brand and website.
When Tracie and Julie approached us to help create a brand for their New Orleans–based architecture firm, we knew immediately it was a project we wanted to be part of. Their vision was clear – to step into empowerment, ownership, and visibility as women leading in a traditionally male-dominated field.
To bring that story to life, we partnered with our talented friend , Luke of wordsbyluke.com, whose gift for language helped capture the heart of who they are and what they’re building.
Together, this dynamic team developed a new name, brand identity, and website that reflects both their expertise and their bold, forward-looking vision for what architecture can be.
To create a brand for this powerhouse of a duo, that empowered them in both life and business to step into the driver’s seat.
Our Approach
Our client decided to work with us on a contract basis for this brand refresh and website design project.
Working with Scout
This structure supported our client in understanding a finite cost for this scope of work and prioritize the deliverables they needed us to lead and discern what their internally team could facilitate from there.
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Rename
Brand creation
Brand guide
Website Design and Build
Website documentation
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Zoom check-ins as needed
Working with a contract copywriter to assist with brand rename and foundational copy
We love the way this project turned out and how brilliantly our client has been able to maintain it.