practis architecture + design
branding
From Spring 2023-Spring 2024 we had the honor of working with Tracie Ashe +Julie Babin to overhaul their company – facilitating everything from a rename to a complete new brand and website.
When Tracie and Julie approached us to help create a brand for their New Orleans–based architecture firm, we knew immediately it was a project we wanted to be part of. Their vision was clear – to step into empowerment, ownership, and visibility as women leading in a traditionally male-dominated field.
To bring that story to life, we partnered with our talented friend , Luke of wordsbyluke.com, whose gift for language helped capture the heart of who they are and what they’re building.
Together, this dynamic team developed a new name, brand identity, and website that reflects both their expertise and their bold, forward-looking vision for what architecture can be.
To create a brand for our powerhouse clients that empowered them in life and business.
OUR APPROACH
Our client decided to work with us on a contract basis for this brand refresh and website design project.
WORKING WITH SCOUT
This structure supported our client in understanding a finite cost for this scope of work and prioritize the deliverables they needed us to lead and discern what their internally team could facilitate from there.
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Rename
Brand creation
Brand guide
Website Design and Build
Website documentation
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Zoom check-ins as needed
Working with a contract copywriter to assist with brand rename and foundational copy
We love the way this project turned out and how brilliantly our client has been able to maintain it.
See the website live